UPDATE 07/21/2014 – a lot of talk about the new uniforms and who UCLA should be contracting with…Nike, Adidas, Under Armour. We decided to take a deeper look into the PAC-12 and the shoe contracts of each school. Take a look HERE to read “UCLA and the Nike / Adidas Wars.
A few minutes ago, UCLA announced a new alternate uniform for the 2014 season called LA Steel.
As old school guys, we were not so happy to hear UCLA would be toying with alternate uniforms a few years ago. We love tradition, and especially college football tradition. The traditional blue and gold were to be left alone we thought.
However, that was then, and this is now. We have softened our stance quite a bit since then. The University is doing a good job of balancing the old with the new and not overdoing it.
Adidas still has some work to do to make us happy and we feel their marketing can be improved. But overall, we view them as going in the right direction.
And a little change is what the fans want to see from time to time, not to mention the recruits. It keeps UCLA Football current, and is great for recruiting. It also brings in new revenue to the University with increased merchandise sales. Major publicity too, CBS, ESPN, USA Today, Sporting News and everyone else is reporting it. Heck, even USC, (you know, the guys who claim they NEVER change their uniforms because of tradition) are messing with their uniforms this season – the Christmas Bulb Helmets.
Having said all that, here is the new LA Steel uniform. We have no objection to the name, and in fact kind of like it. The uniform design has a very contemporary feel to us as well.
Most importantly, we suspect the players are going to dig these new threads!
Here is what may be the most complete set of photos you will find on the Internet of these new unis.
While we like the new unis, we think the replica jerseys for sale in the student store are not particularly interesting. We’ll wait until we see them in person. Would you buy this?
From the UCLA press release:
UCLA, adidas Unveil New TECHFIT Football Alternate Uniforms
UCLA and adidas today unveiled a new TECHFIT football alternate uniform for the 2014 season.
The new “LA Steel” look marks the first grey uniform in school history. The Bruins’ jerseys and pants are rendered in rich dark onyx grey and feature ultra-light metallic embellishments that shimmer, paying tribute to the bright lights of Los Angeles. UCLA’s famous shoulder stripes complement the city skyline that appears on the sleeves of the TECHFIT compression base layer and the UCLA script mark on the pants. The uniform numbers are inspired by UCLA’s own signature stripes.
UCLA’s new alternate uniform also features TECHFIT Shockweb technology, one of the most advanced compression systems in the industry. Shockweb clings tightly to the body, making players more difficult to tackle. TECHFIT’s lightweight material allows players to perform at the highest levels by making them faster and increasing their range of motion.